May 4, 2011 Leave a comment
Like many people, I was monitoring the news Sunday night starting around 7:15
Pacific (when MSNBC cut in to normal programming to announce a surprise,
mystery announcement from President Obama). And with one eye on the cable news networks, my other eye was watching Twitter. It seemed as though 95% of users were talking about WHAT this mystery address could be about. Then word began to leak that it was about Bin Laden’s death. At that point, and for the rest of the night 99.9% of the users on my feeds were talking about that. As for that other .1% …..
- Bin Laden’s dead!
- AP confirms: stealth military action ends indeath of Osama.
- Obama to address nation in mere moments, watch live stream here.
- 5 great social networking tools for increasing your followers.
- CIA operation ends in Bin Laden’s death.
See what I mean? Sing it with me …. “One of these things is NOT LIKE THE OTHER.”
It’s a case of auto-tweeting gone wrong. Or maybe not “Wrong” but certainly not “right.” Some well-versed tweeters caught on and started warning people to turn off and reschedule their auto-send tweets. Not only were they getting lost in the fray, but the ones that DID register looked horribly out of place.
To be fair, it’s unlikely that ANYONE expected news to break Sunday night, especially news of this magnitude. And I doubt that when the news DID break,
that many people thought “oh hell! I have to reschedule my 8:05 tweet!”
One of the great tools of social networking, is the ability to auto-post material.
Like Ron Popeil says, “Just Set It and Forget It.” But I see a lot of people becoming too reliant on those auto-set tools. ALL of their social media interactions are automated. Tweets are preloaded in batches and timed to send. Blog posts send auto updates to Twitter and Facebook.
Your feeds have needs and I think people tend to forget that. Each feed (facebook,
twitter, blog, youtube, etc.) has to be treated differently. Take a step back from last night and the potential risks of auto-posting:
- If you auto post tweets to Facebook, Facebook may clump all of those posts together and only show one of your messages.
- If you have your blog send a message via twitter that you’ve just posted something, you may only get half the title followed by a bitly link.
- If you schedule a tweet, you run the risk of it getting lost in an avalanche of other news.
So what do you need to do to make sure you are staying efficient but ALSO serving
the needs of your feeds?
- Set a reminder. When you schedule a post to auto-upload, set a reminder on your phone a couple minutes before. If you can, jump online when the reminder goes off and check out the landscape (a quick flip through your Twitter stream will be fine). Is your stuff posting in the midst of a surprise news avalanche? If so, reset your timers to post later in the day.
- Don’t auto-post everything. Pre-write a blog post like you normally would and set an appointment on your calendar for when you want it to go live instead of setting your blog to auto-post it. Brick out the time as “busy” so no one will disturb you. Instead of relying on all of your auto-load features, post your blog and then send a specific tweet and facebook post. Show that you are investing time in your feeds.