Press Release Rule – You are competing with crime

Realize that every press release you write, every story you pitch, every idea you throw at reporters is competing DIRECTLY with crime.

The gang shooting that left one dead
The apartment fire that left four families homeless
The business that announced a major expansion
The scandal dogging city hall
The search for a missing hiker

These are all common stories that can populate a newscast TOGETHER. Your story has to be interesting enough that it can stand alongside that content if you want to get it into a newscast.

When you sit down to write your next press release, ask yourself….

What is REALLY interesting here?
What would grab the average person’s interest here?

Make sure that nugget is made clear in plain simple English.