Did you seize the opportunity for coverage today?

Today is President’s Day.  Holiday’s are difficult in news because we still have to fill a full news cycle, yet most of our sources (city, state govt, local biz, etc.) are closed.

That said, holidays can be a great opportunity for you to grab some exposure and make friends with a reporters and editors at the same time.  The trick is to plan ahead and make sure you have a story that is available on the day a holiday is observed.

Take a moment RIGHT NOW and open your calendar. Take a highlighter and mark every holiday in the next year.  Those should be target pitch days for your group.

Have a story on Arbor Day, Memorial Day, 4th of July, Labor Day, etc.  Make it timely, make it interesting, make it engaging.

Send a media release out the week before for the futures file and follow up on the day of offering the story.

Most importantly, include the best ways to contact you ON THAT DAY. Even if you are out of the office, be available to coordinate interviews if need be.

 

As an additional tip, holidays can be a great time to make contacts with newsroom.  Make a point to call around to a few and introduce yourself.